Formation News!

New clients help Warwick digital design agency grow….

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Warwick digital design agency Formation is celebrating a raft of new clients after doubling its turnover for the fifth consecutive year.

Formation, which was established in 2008, specialises in business branding, website design and development, social media and search engine optimisation.

Founder and managing director Martin Gordon, from Leamington, said the company is currently working on more than 30 projects.

The contract wins range from Mazda car dealerships, Mitsubishi and ETG (Engineering Technology Group) of Southam to a luxury French chateau in Dordogne, whilst supporting Warwick Rocks Food & Film Festival, for which it is also a key sponsor.

“We’ve never been as busy as we are this year; in fact, we’re having to take on more design and administrative staff to handle all the new clients we are winning,” said Mr Gordon.

A former works manager at a commercial printers for more than 20 years, Mr Gordon could see print was becoming less in demand as more clients opted for websites and electronic marketing rather than printed brochures and sales literature and so he left to set up Formation.

Business partner Dave Dunlop, who is now Formation’s creative director, said more than 80 per cent of their turnover comes from web design and branding with only a small amount from print.

The company has more than 60 clients, including the highly successful Banana Moon Day Nursery franchise, which in less than three years has more than 40 franchises across the UK and substantial interest from overseas.

“We are especially proud of our websites and marketing advice for Banana Moon which has played an important part in their rapid success story. I’m sure it’s going to become a global brand and we created and saw this through from the beginning,” he said.

Mr Gordon was a commissioned Captain in the Warwickshire Royal Regiment of Fusiliers and for nine years was responsible for more than 200 youngsters aged between 13 and 18 years in the Army Cadet Force.

“The Army teaches you leadership, management, people skills and confidence – all vital for running a good business and managing projects.

“The important thing I learned was that if you do things in the correct sequence, properly and correctly, then you get the right results. We apply those principles at Formation and they worked well for us, and most importantly Formation clients” he said.

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